Say you’re a well known company from a country of 10 million inhabitants plus a lot of moose and reindeer.
Let’s also say you launch an IPO.
Let’s say the NYSE thinks, let’s fly your home country flag at the launch of your IPO.
You think —fantastic! We love our country, we love your flag…
You arrive. It’s your IPO launch. Your adrenaline is skyrocketing. Let’s do this!
You see a flag.
The flag is red and white like Switzerland. It’s the Swiss flag! Why did NYSE fly the Swiss flag?!
Because people think Sweden and Switzerland are the same country. Here’s a secret- Sweden & Switzerland are two separate countries just like Mexico and United States are two separate countries.
When you’re from Sweden and are Swedish, details matter.
Skirt the Rules 